Rudy's Pizza Napoletana (Soho)
Rudy's is a Manchester-founded chain (Ancoats, 2015) that brought its Neapolitan programme to London for the first time with the Soho site in 2021, per SecretLDN's contemporary report. The company's own site is specific and checkable rather than vague marketing copy: dough is made fresh daily at each pizzeria with 00 Caputo flour, rested overnight then fermented a second time, and every oven is handmade by Stefano Ferrara in Naples. It is included as a momentum case — Guardian reporting (Jan 2024) on London's pizza boom credits Rudy's with 23% like-for-like Christmas sales growth — rather than for a named local pizzaiolo, which this run could not find for the Soho site specifically.
No photograph published for Rudy's Pizza Napoletana (Soho) yet.
Why it is here
Rudy's is a Manchester-founded chain (Ancoats, 2015) that brought its Neapolitan programme to London for the first time with the Soho site in 2021, per SecretLDN's contemporary report. The company's own site is specific and checkable rather than vague marketing copy: dough is made fresh daily at each pizzeria with 00 Caputo flour, rested overnight then fermented a second time, and every oven is handmade by Stefano Ferrara in Naples. It is included as a momentum case — Guardian reporting (Jan 2024) on London's pizza boom credits Rudy's with 23% like-for-like Christmas sales growth — rather than for a named local pizzaiolo, which this run could not find for the Soho site specifically.
What to order
Margherita or the ndujella — the brand's Naples-sourced San Marzano and fior di latte are the constant across the menu (own site).